Myntra

About this film

Sourced from EiPi's imported production/caption review notes — not an AI-generated visual analysis.

Everything Is Cake birthday campaign reveals fashion objects as cakes when a forklift cuts into them.

Original caption

Verbatim from the original Instagram post.

We got a little too creative for Myntra’s 17th birthday! As part of their ‘everything is cake’ theme, we crafted three cool CGI videos where what you see isn’t what you get. Picture this: a sneaker, a stack of jeans, and a big bag, all chilling in real-life settings. They look just like they belong, right? But here’s the twist – a forklift comes in, scoops a piece out, and surprise, they’re all cake inside! We’re excited to blend this quirky idea into Myntra’s digital campaign, showing off a fun, unexpected side of everyday objects. Check out the magic unfold!